TAL apparently came across the recipe in a 1979 article of the Atlanta Journal-Constitution, but according to the L.A. Times, Coca Cola denies that it is the true secret recipe.
L.A. Times also reports that the TAL website was down for some time yesterday, possible because of all the traffic. They also could not get in touch with a rep - because he was busy at Vassar!
More coverage: Yahoo News, Huffington Post, CBS, Gawker.
Hey, if there's one thing Vassar likes, it's a good Coca Cola scandal.